Archive for
“typography”
Optimal Line Height
The theory and the application of optimal line height — called leading in typographic circles — varies greatly in web design. Typography references consistently put ideal line height at 1.2 ems (a measure of type equivalent to the the letter height or point size of a typeface). Yet, premier web designers (and typography affectionatos) regularly set line height to 1.5 […]
Moderate Rhythm
Excellent design is all about balance. The designer should be well grounded in theory and mindful of constraints. But rules should, on occasion, be broken. As valuable as vertical rhythm is to quality web design, there are times of rightful abandon. As in life, design should be moderate in all things, including moderation. In 1992, […]