A Lack of Monetary Incentive

Design­ing one’s own web­site has the same bless­ing and curse: there is no imme­di­ate finan­cial incen­tive to com­ple­tion. This can (and does) push the roll-​​out date, mostly as pay­ing jobs take priority.

But this also works as an advan­tage. With­out the bur­dens of time­lines or pro­duc­tiv­ity on my shoul­ders, I find that I am much more inno­v­a­tive. This inno­va­tion is not just a ben­e­fit to this site, but to my client’s sites as well — as these ideas are reused. In short, design­ing this site has become a play­ground, where I can try things that I would nor­mally not have time for.

In par­tic­u­lar, dur­ing the course of devel­op­ment of the new KING­desk design, I have assem­bled two sig­nif­i­cant advances in web design. One will have broad appli­ca­tion; the other more nar­row. Before I roll these out for pub­lic con­sump­tion, I need to get a lit­tle fur­ther along with the KING­desk design. They may draw a lit­tle atten­tion, and we need to have our Sunday’s Best on. Stay tuned…

Jeffrey D. King

About the Author

Jef­frey D. King is a web designer and con­sul­tant in San Diego. Jeff is pas­sion­ate about the inter­sec­tion of busi­ness and the inter­net. As a stu­dent of design, usabil­ity, brand­ing, and entre­pre­neur­ial strate­gies, he can help your orga­ni­za­tion achieve online success.

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