Horizontal Elements Increase In Importance

As mon­i­tors grow wider, web design must accom­mo­date browser win­dows in excess of 1200 pix­els. Unde­signed white space vis­able on large mon­i­tors can leave an unfin­ished impres­sion on impor­tant users.

As of Jan­u­ary 2008, 38% of all com­puter mon­i­tors exceeded 1024×768 res­o­lu­tion. When updated for Jan­u­ary 2009, expect that num­ber to approach 50%. The growth in mon­i­tors larger than 1024×768 res­o­lu­tion is almost uni­ver­sally wide-​​screen for­mat:

Recently, a great num­ber of wide-​​screen for­mat mon­i­tors have been intro­duced to the mar­ket. Many man­u­fac­tur­ers have prac­ti­cally aban­doned the tra­di­tional 4:3 for­mat, instead opt­ing to man­u­fac­ture 16:10 models.

With 50 – 60% of the exist­ing mon­i­tors at 1024 pix­els wide or less, we can not extend the pri­mary con­tent beyond that limit. But, a sig­nif­i­cant and grow­ing per­cent­age of our vis­i­tors are view­ing expanses of unde­signed white space. This is fur­ther exag­ger­ated with designs opti­mized for 800 pixel-​​wide browser windows.

One solu­tion is to add dec­o­ra­tive hor­i­zon­tal ele­ments that extend the entire width of the browser win­dow. This may be an nav­i­ga­tion bar that stretches the entire width (while keep­ing the actual nav­i­ga­tion links together with the con­tent). It could be color stri­a­tions that are tied into the design of the main con­tent area. Asym­met­ri­cal ele­ments set wide of the con­tent areas may add visual inter­est that breaks up this excess white space.

Here are some exam­ples of web­sites that imple­ment these prin­ci­ples and dis­play well in very wide browser windows:

These hor­i­zon­tal ele­ments should be lim­ited to non-​​content ele­ments. Here are exam­ples of what not to do:

This may be fine in some out­lier con­di­tion (like when a sub-​​element of a page scrolls hor­i­zon­tally to show expanse of prod­uct offer­ing), but it is gen­er­ally ill-​​conceived. Most mouse scroll wheels do not scroll hor­i­zon­tally, and users of the web hate hor­i­zon­tal scroll.

Jeffrey D. King

About the Author

Jef­frey D. King is a web designer and con­sul­tant in San Diego. Jeff is pas­sion­ate about the inter­sec­tion of busi­ness and the inter­net. As a stu­dent of design, usabil­ity, brand­ing, and entre­pre­neur­ial strate­gies, he can help your orga­ni­za­tion achieve online success.

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