New Frontier 21

After the hir­ing of a new mar­ket­ing man­ager, New Fron­tier 21 approached KING­desk and asked us to refresh the pre­vi­ous design we pro­vided them. This is an exam­ple of KINGdesk’s pref­er­ence for evo­lu­tion over rev­o­lu­tion. Because the under­ly­ing struc­ture of the orig­i­nal site was sound, cos­metic changes could be made with­out the need for a com­plete redesign. The orig­i­nal invest­ment New Fron­tier 21 made in qual­ity web design greatly reduced the expense of this redesign.

The orig­i­nal web­site design was pur­pose­fully cre­ated with a mono­chro­matic color scheme intended to evoke the urban focus of this edu­ca­tional con­sul­tancy. With the intro­duc­tion of the new mar­ket­ing man­ager, there was a desire to intro­duce live­lier col­ors. At the same time, the focus of New Fron­tier 21 was adjusted so that the orig­i­nal front page — which fea­tured recent arti­cles — was of less impor­tance than draw­ing atten­tion to nation­wide insti­tutes they were host­ing. Con­se­quently, in tan­dum with the color refresh, the front page was reworked to direct users to reg­is­tra­tion for upcom­ing institutes.