After the hiring of a new marketing manager, New Frontier 21 approached KINGdesk and asked us to refresh the previous design we provided them. This is an example of KINGdesk’s preference for evolution over revolution. Because the underlying structure of the original site was sound, cosmetic changes could be made without the need for a complete redesign. The original investment New Frontier 21 made in quality web design greatly reduced the expense of this redesign.
The original website design was purposefully created with a monochromatic color scheme intended to evoke the urban focus of this educational consultancy. With the introduction of the new marketing manager, there was a desire to introduce livelier colors. At the same time, the focus of New Frontier 21 was adjusted so that the original front page — which featured recent articles — was of less importance than drawing attention to nationwide institutes they were hosting. Consequently, in tandum with the color refresh, the front page was reworked to direct users to registration for upcoming institutes.